Keywords
Important factors for keywords:
- Relevancy - How well does the keyword match your content
- Frequency - How often it is searched for on different SE
- Competition - How many other companies that are trying to rank for the same keyword(s)
Keyword research
1 Brainstorming
- What products and services do you offer (seen from the customers view)?
- Google search console can help to find synonyms and other phrases that might be relevant
2 Search volume
- Long-tail keywords
3 Keyword categorization
Tools
- Moz keyword explorer
- Google trends
- Answer the public