[[digital-marketing:essentials]]

Marketing essentials

Lynda course

Terminology

CPA - Cost-per-aquisition - How much a customer will/will cost to “bring in” to to the company.
CPC - Cost-per-click (Google Ads is an example of such an application).
LTV - Customer lifetime value - How much a average customer will generate in form of profit for the company.
PPC - Pay-per-click

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