[[digital-marketing:analytics:analytics]]

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Google Analytics

Tracking campaign

Tracking tags:

  • utm_campaign
  • utm_source
  • utm_medium

Are added to the URL like this:
mysite.com/?utm_source=twitter&utm_medium=social&utm_campaign=campaignNameHere

There are tools for this. Just google: campaign URL builder and googles own helper will appear.

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