Google Ad s
Google Ads ia a pay-per-click service. Ads bought through here will appear on sites that belong to the google network of websites.
When googling you will see these components:
- Ads - paid advertisement on top of the page clearly marked (paid)
- Sponsors - product listings for example (paid))
- Local businesses - relevant stores close by you determined by your search and location
- Ads - in the bottom of the page (paid)
Where ads appear
Search network
- google searches
- partner websites searches
- typical text ads with a link
- grabs a potential customer that has searched for the thing
- gains advantage in tha google listing (you appear in top or bottom)
- Targeted to keywords
Display network
- Rich media and or text
- Banners
- Is shown in relevant places, hoping it will interest a potential customer
- Reach a broad audience
Types of ads
- Text ads - Most common.
- Ads with extensions -
- Responsive ads -
- Shopping -
- Image -
- Video -
- Call only -
Text ad s
Are the best performing pay-per-click ads to buy. Contains:
- Headline
- URL
- Descriptive text
Campaigns
A campaign is the master project designed to reach one goal and can contain several ad groups.
Tools
keywordtool.io - check keywords and their auto complete phrases
google keyword planner - check keywords