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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
  <meta charset="utf-8" />
  <title>digital-marketing:ads:new-campaign</title>

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<meta name="generator" content="DokuWiki"/>
<meta name="robots" content="index,follow"/>
<meta name="keywords" content="digital-marketing,ads,new-campaign"/>
<link rel="search" type="application/opensearchdescription+xml" href="/dokuwiki/lib/exe/opensearch.php" title="DWP"/>
<link rel="start" href="/dokuwiki/"/>
<link rel="contents" href="/dokuwiki/doku.php?id=digital-marketing:ads:new-campaign&amp;do=index" title="Sitemap"/>
<link rel="manifest" href="/dokuwiki/lib/exe/manifest.php"/>
<link rel="alternate" type="application/rss+xml" title="Recent Changes" href="/dokuwiki/feed.php"/>
<link rel="alternate" type="application/rss+xml" title="Current namespace" href="/dokuwiki/feed.php?mode=list&amp;ns=digital-marketing:ads"/>
<link rel="alternate" type="text/html" title="Plain HTML" href="/dokuwiki/doku.php?do=export_xhtml&amp;id=digital-marketing:ads:new-campaign"/>
<link rel="alternate" type="text/plain" title="Wiki Markup" href="/dokuwiki/doku.php?do=export_raw&amp;id=digital-marketing:ads:new-campaign"/>
<link rel="canonical" href="https://dwpdesign.se/dokuwiki/doku.php?id=digital-marketing:ads:new-campaign"/>
<link rel="stylesheet" href="/dokuwiki/lib/exe/css.php?t=bootstrap3&amp;tseed=9817e491a54cf3535de53ef8e91c65f9"/>
<!--[if gte IE 9]><!-->
<script >/*<![CDATA[*/var NS='digital-marketing:ads';var JSINFO = {"plugins":{"edittable":{"default columnwidth":""}},"id":"digital-marketing:ads:new-campaign","namespace":"digital-marketing:ads","ACT":"export_xhtml","useHeadingNavigation":1,"useHeadingContent":1};
/*!]]>*/</script>
<script charset="utf-8" src="/dokuwiki/lib/exe/jquery.php?tseed=34a552433bc33cc9c3bc32527289a0b2" defer="defer"></script>
<script charset="utf-8" src="/dokuwiki/lib/exe/js.php?t=bootstrap3&amp;tseed=9817e491a54cf3535de53ef8e91c65f9" defer="defer"></script>
<!--<![endif]-->
</head>
<body>
<div class="dokuwiki export">
<!-- TOC START -->
<div id="dw__toc" class="dw__toc">
<h3 class="toggle">Table of Contents</h3>
<div>

<ul class="toc">
<li class="level1"><div class="li"><a href="#create_a_new_campaign">Create a new campaign</a></div>
<ul class="toc">
<li class="level2"><div class="li"><a href="#budget">Budget</a></div></li>
<li class="level2"><div class="li"><a href="#bidding">Bidding</a></div></li>
</ul></li>
</ul>
</div>
</div>
<!-- TOC END -->

<h1 class="sectionedit1" id="create_a_new_campaign">Create a new campaign</h1>
<div class="level1">
<!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:2,&quot;range&quot;:&quot;0-&quot;} --><div class="group plugin_wrap"><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:4,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_half wrap_column plugin_wrap"><ol>
<li class="level1"><div class="li"> Choose type of campaign</div>
</li>
<li class="level1"><div class="li"> Choose goal of campaign</div>
</li>
<li class="level1"><div class="li"> Name logically</div>
</li>
<li class="level1"><div class="li"> Choose your audience</div>
</li>
</ol>
</div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:5,&quot;range&quot;:&quot;0-&quot;} --><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:6,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_half wrap_column plugin_wrap"><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:8,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_right wrap_round wrap_tip plugin_wrap" style="width: 100%;">
<p>
<strong>Naming convention tip:</strong> TYPEOFCAMPAIGN | Goal - HighlightOfCampain<br/>

</p>

<p>
ex: SEARCH | Sales - New customers<br/>

</p>
</div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:9,&quot;range&quot;:&quot;0-&quot;} --></div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:7,&quot;range&quot;:&quot;0-&quot;} --></div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:3,&quot;range&quot;:&quot;0-&quot;} -->
</div>
<!-- EDIT{&quot;target&quot;:&quot;section&quot;,&quot;name&quot;:&quot;Create a new campaign&quot;,&quot;hid&quot;:&quot;create_a_new_campaign&quot;,&quot;codeblockOffset&quot;:0,&quot;secid&quot;:1,&quot;range&quot;:&quot;1-366&quot;} -->
<h2 class="sectionedit10" id="budget">Budget</h2>
<div class="level2">
<!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:11,&quot;range&quot;:&quot;0-&quot;} --><div class="group plugin_wrap"><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:13,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_half wrap_column plugin_wrap">
<p>
<strong>Calculate daily budget</strong>
</p>
<ol>
<li class="level1 node"><div class="li"> How much are we willing to spend?</div>
<ol>
<li class="level2"><div class="li"> Calculate LTV (how much profit a average single customer brings to the company)</div>
</li>
<li class="level2"><div class="li"> Calculate CPA (how much it should cost as max to acquire a customer)</div>
</li>
<li class="level2"><div class="li"> Calculate conversion rate (how many % of ad visitors are going to make a purchase)</div>
</li>
<li class="level2"><div class="li"> Calculate max CPC (how much a click maximum can cost to still be profitable)</div>
</li>
</ol>
</li>
<li class="level1 node"><div class="li"> How much should our budget be per day?</div>
<ol>
<li class="level2"><div class="li"> 100 customers / buying customers per 100 (take number from the conversion rate) = a. How many clicks are needed to get one sale. <img src="/dokuwiki/lib/images/smileys/icon_cool.gif" class="icon" alt="8-)" /></div>
</li>
<li class="level2"><div class="li"> Double <em>(b1.)</em> and multiply <em>(b2.)</em> number a. with 4 to get a skeptic view of how many clicks may be needed</div>
</li>
<li class="level2"><div class="li"> Multiply b2. with CPC which will return how much you need to spend <em class="u">max</em> in one day to get at least one sale</div>
</li>
<li class="level2"><div class="li"> Multiply b1. with CPC which will return how much you need to spend in one day to get at least one sale</div>
</li>
</ol>
</li>
</ol>

<p>
You now have a rough budget range! <img src="/dokuwiki/lib/images/smileys/local/cat23.png" class="icon" alt=":cat23" />
</p>

<p>
Delivery method → Standard 
</p>
</div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:14,&quot;range&quot;:&quot;0-&quot;} --><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:15,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_half wrap_column plugin_wrap"><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_start&quot;,&quot;secid&quot;:17,&quot;range&quot;:&quot;0-&quot;} --><div class="wrap_center wrap_round wrap_box plugin_wrap" style="width: 100%;">
<p>
<strong>Calculate LTV</strong> = Average profit per sale for that product x average number of times customers return for the same product<br/>

<strong>Calculate CPA</strong> = LTV/3<br/>

<strong>Calculate conversion rate</strong> = (How many sales the company makes / How many visitors the website has (you will get a percentage value))/ 2 (sales through ads are harder to get, so divide by half to be safe)<br/>

<strong>Calculate MAX CPC</strong> = CPA x conversion rate (for example 100kr x 0,04 (4%))<br/>

</p>
</div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:18,&quot;range&quot;:&quot;0-&quot;} --></div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:16,&quot;range&quot;:&quot;0-&quot;} --></div><!-- EDIT{&quot;target&quot;:&quot;plugin_wrap_end&quot;,&quot;secid&quot;:12,&quot;range&quot;:&quot;0-&quot;} -->
</div>
<!-- EDIT{&quot;target&quot;:&quot;section&quot;,&quot;name&quot;:&quot;Budget&quot;,&quot;hid&quot;:&quot;budget&quot;,&quot;codeblockOffset&quot;:0,&quot;secid&quot;:10,&quot;range&quot;:&quot;367-1944&quot;} -->
<h2 class="sectionedit19" id="bidding">Bidding</h2>
<div class="level2">

</div>
<!-- EDIT{&quot;target&quot;:&quot;section&quot;,&quot;name&quot;:&quot;Bidding&quot;,&quot;hid&quot;:&quot;bidding&quot;,&quot;codeblockOffset&quot;:0,&quot;secid&quot;:19,&quot;range&quot;:&quot;1945-&quot;} --></div>
</body>
</html>