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Table of Contents

Google Ad s

Google Ad s

Google Ads ia a pay-per-click service. Ads bought through here will appear on sites that belong to the google network of websites.

When googling you will see these components:

Ads - paid advertisement on top of the page clearly marked (paid)
Sponsors - product listings for example (paid))
Local businesses - relevant stores close by you determined by your search and location
Ads - in the bottom of the page (paid)

Where ads appear

Search network

google searches
partner websites searches
typical text ads with a link
grabs a potential customer that has searched for the thing
gains advantage in tha google listing (you appear in top or bottom)
Targeted to keywords

Display network

Rich media and or text
Banners
Is shown in relevant places, hoping it will interest a potential customer
Reach a broad audience

Types of ads

Text ads - Most common.
Ads with extensions -
Responsive ads -
Shopping -
Image -
Video -
Call only -

Text ad s

Are the best performing pay-per-click ads to buy. Contains:

Headline
URL
Descriptive text

Campaigns

A campaign is the master project designed to reach one goal and can contain several ad groups.

Tools

keywordtool.io - check keywords and their auto complete phrases
google keyword planner - check keywords