====== Keywords ======

Important factors for keywords:
  * Relevancy - How well does the keyword match your content
  * Frequency - How often it is searched for on different SE
  * Competition - How many other companies that are trying to rank for the same keyword(s)

===== Keyword research =====

==== 1 Brainstorming ====
  * What products and services do you offer (seen from the customers view)?
  * Google search console can help to find synonyms and other phrases that might be relevant

==== 2 Search volume ====
  * Long-tail keywords

==== 3 Keyword categorization ====


==== Tools ====
  * Moz keyword explorer 
  * Google trends
  * Answer the public