====== Marketing essentials ======

[[https://www.lynda.com/Marketing-tutorials/Definitions-terminology/693114/760688-4.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3aonline+marketing%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2|Lynda course]]
===== Terminology =====
CPA - Cost-per-aquisition - How much a customer will/will cost to "bring in" to to the company.\\
CPC - Cost-per-click (Google Ads is an example of such an application).\\
LTV - Customer lifetime value - How much a average customer will generate in form of profit for the company.\\
PPC - Pay-per-click\\