====== Create a new campaign ======
<WRAP group>
<WRAP half column>

  - Choose type of campaign
  - Choose goal of campaign
  - Name logically
  - Choose your audience
</WRAP>

<WRAP half column>
<WRAP right round tip 100%>
**Naming convention tip:** TYPEOFCAMPAIGN | Goal - HighlightOfCampain\\

ex: SEARCH | Sales - New customers\\
</WRAP>

</WRAP>
</WRAP>






===== Budget =====
<WRAP group>
<WRAP half column>
**Calculate daily budget**
  - How much are we willing to spend?
    - Calculate LTV (how much profit a average single customer brings to the company)
    - Calculate CPA (how much it should cost as max to acquire a customer)
    - Calculate conversion rate (how many % of ad visitors are going to make a purchase)
    - Calculate max CPC (how much a click maximum can cost to still be profitable)
  - How much should our budget be per day?
    - 100 customers / buying customers per 100 (take number from the conversion rate) = a. How many clicks are needed to get one sale. 8-)
    - Double //(b1.)// and multiply //(b2.)// number a. with 4 to get a skeptic view of how many clicks may be needed
    - Multiply b2. with CPC which will return how much you need to spend __max__ in one day to get at least one sale
    - Multiply b1. with CPC which will return how much you need to spend in one day to get at least one sale

You now have a rough budget range! :cat23

Delivery method -> Standard 
</WRAP>

<WRAP half column>
<WRAP center round box 100%>
**Calculate LTV** = Average profit per sale for that product x average number of times customers return for the same product\\
**Calculate CPA** = LTV/3\\
**Calculate conversion rate** = (How many sales the company makes / How many visitors the website has (you will get a percentage value))/ 2 (sales through ads are harder to get, so divide by half to be safe)\\
**Calculate MAX CPC** = CPA x conversion rate (for example 100kr x 0,04 (4%))\\


</WRAP>

</WRAP>
</WRAP>

===== Bidding =====