====== Google Ad s ======
Google Ads ia a pay-per-click service. Ads bought through here will appear on sites that belong to the google network of websites.

[[https://www.lynda.com/Google-AdWords-tutorials/Before-getting-started/693109/747506-4.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aadwords%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2|Lynda course]]

When googling you will see these components:
  * Ads - paid advertisement on top of the page clearly marked (paid)
  * Sponsors - product listings for example (paid))
  * Local businesses - relevant stores close by you determined by your search and location
  * Ads - in the bottom of the page (paid)

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===== Where ads appear =====

**Search network**
  * google searches
  * partner websites searches
  * typical text ads with a link
  * grabs a potential customer that has searched for the thing
  * gains advantage in tha google listing (you appear in top or bottom)
  * Targeted to keywords

**Display network**
  * Rich media and or text
  * Banners
  * Is shown in relevant places, hoping it will interest a potential customer
  * Reach a broad audience
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===== Types of ads =====
  * **Text ads - ** Most common.
  * **Ads with extensions - **
  * **Responsive ads - **
  * **Shopping - **
  * **Image - **
  * **Video - **
  * **Call only - **

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==== Text ad s ====
Are the best performing pay-per-click ads to buy.
Contains:
  * Headline
  * URL
  * Descriptive text
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===== Campaigns =====
A campaign is the master project designed to reach one goal and can contain several ad groups.\\



===== Tools =====
keywordtool.io - check keywords and their auto complete phrases\\
google keyword planner - check keywords